- Earlier this year, PMQ Pizza Magazine reported that 95% of individuals who ordered online will return to that restaurant a second time (online or in-person). That’s 19 out of every 20.
- The National Restaurant Association recently reported that online customers will return to a restaurant 67% more frequently than customers who have not ordered online.
Yep, 67%! Not only does online ordering bring people back to your restaurant after ordering the first time, online ordering also compels them to come back more frequently. This leads to a third statistic:
- A recent study done by Harvard University revealed that if you can increase your regular customers by 5%, you can increase bottom-line profits by 25% to 125%.
So, why is online ordering successful at making this happen?
Surveys find that the reasons online ordering is so popular with consumers are two-fold: Accuracy and Convenience. By providing customers a memorable ordering experience with your restaurant, your establishment becomes imprinted in their mind as a great place to get great food, quickly and accurately.